Issue with Microsoft Store paid for upgrade from Win 11 Home to Win 11 Pro - activation

[Microsoft Windows]

Setting up brand new laptop and directly from Microsoft Store paid for upgrade from Win 11 Home to Win 11 Pro. It installed, listed in settings as Windows 11 Enterprise and not activated. MS Store did not give me a new key. I did this all within the Microsoft store, on a fresh computer, why would it do this, and how can I fix?

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