Windows pro digital retail license not activating

[Windows 10]

Setting up a new pc. Installed windows 10 pro. I have a digital license that I purchased back in 2018. No product key, I believe it should just be tied to my account. Reset the old pc that the license was on. Going to windows activation trouble shooter, it is unable to activate. Been hung up on by tech support several times. Not sure why I can’t get someone to help.

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