Product key being used by different device

[phaedrus kener]

I built a new pc about a week ago, installed a fresh version of windows purchased through a retailer, all of the sudden I’m getting the activate windows watermark and once I try to troubleshoot it says I cannot activate because my product key is already being used? I bought this copy of windows and immediately installed it on this computer, how is it being used by a different device?? Error code 0xc004c008

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