I cannot reinstall Windows 10

[Windows 10]

I have a laptop running Windows 10, however some part of the installation is corrupted, so I am trying to reinstall it. I cannot run the installer in normal mode, I double click on the exe and it does nothing. It launches the program as it appears in my running apps list but it never appears with any windows or anything. I can boot into safe mode and launch it and it will run just fine, however it will not let me reinstall Windows in safe mode and tells me to go back into normal mode. I have a USB stick that I configured on another PC, and I can boot into it, but it will not let me install

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